Alfardan Motors, the official Ferrari importer in Oman, staged an exclusive VIP launch event for the Portofino, the latest model from the iconic Ferrari stable. The chic event, held at the luxury Alfardan Motors showroom in Muscat, was designed to capture the ambiance of the beautiful Italian town after which it is named, and was attended by an exclusive guest list of clients and high-profile connoisseurs.

Ferrari has chosen a particularly evocative name for this exceptionally versatile drop-top car. Portofino is renowned for its charming port and, over the years, has become internationally synonymous with elegance, sportiness and understated luxury. The launch colour of the new Ferrari has also been dedicated to this marvellous town: Rosso Portofino.

Capable of unleashing a massive 600 cv and sprinting from 0 to 100 km/h in just 3.5 seconds, the Ferrari Portofino is the most powerful convertible to combine the advantages of a retractable hard top, a roomy boot and generous cockpit space plus two rear seats suitable for short trips.

The Ferrari Portofino’s all-new chassis features a significant weight saving over the California T it replaces. Thanks to the extensive use of modern production technologies, all the chassis and body-in-white components have been redesigned with a consequent reduction in weight despite an increase in torsional rigidity.

The Portofino is a Ferrari designed to be driven every day that also effortlessly converts from an authentic ‘berlinetta’ coupé to a drop-top capable of delivering a unique Ferrari soundtrack and superb driving pleasure even in day-to-day situations.

Commenting on the launch of the brand-new model, Mohamed El Zawawy, Assistant General Manager at Alfardan Motors, said: “We are captivated by the elegance and the sporty beauty of the Ferrari Portofino. For us, it represents the iconic brilliance and the prestige of the Ferrari lifestyle, that the marque has managed to maintain so well over the past 70 years. We are confident of the reception that this dynamic product will have in the Omani market, both with existing clients and new, luxury enthusiasts.”